AI video generation saves production steps—isn't it cheaper and faster？

While generative AI can rapidly produce images or short video clips, it still struggles in commercial video production to perfectly control catchlights in subjects’ eyes, subtle facial expressions, complex product details, and consistent narrative continuity. At this stage, AI is better suited for early-stage concept drafting rather than completely replacing real shoots. Truly compelling brand storytelling still relies on the authentic warmth of live-action filming and the rigorous quality control of a professional team.